Hey, what's the big idea?!" Here goes... the personal computer has taken the shopping experience to a whole new level. In fact, online retailers have removed the need to leave your home and buy from the bricks and mortar store.
The Advantages:
1. No sales hassles
2. Don't have to leave the house
3. No time pressure
4. Access to research and product comparison
The Disadvantages:
1. Have to wait for product to arrive
2. No direct response to pointed questions
3. Cannot "touch" or "try on" the merchandise
4. Trust issues with online purchase / identity theft
Wouldn't the best thing be a combination of both? Why hasn't this been done? Why don't retailers have touchscreen devices located in their stores that provide customers access to information about the products availiable in the store? Retailers could provide most of the advantages of the online experience without the disadvantages of the retail experience to produce an informed sale and increase customer satisfaction.
Think about the ramifications on the wine/liquor/beer industry.
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